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The University of Hong Kong (HKU) and YiFan (HK) Public Welfare Foundation Limited have signed a Memorandum of Understanding (MoU) to support the newly established Centre for Advanced Study of Visual Culture (CVC), forging a strategic partnership to advance academic research, talent cultivation, and creative practices in the field.

The signing ceremony was officiated by Professor Yang Wang, Vice-President and Pro-Vice-Chancellor (Institutional Advancement) of HKU, together with representatives from YiFan (HK) Public Welfare Foundation Limited. Attendees also included Professor David Pomfret, Dean of the Faculty of Arts and Professor Stephen Chu, Director of the Centre for Advanced Study of Visual Culture (CVC) of HKU.

At the ceremony, Professor Wang expressed his sincere gratitude to YiFan (HK) Public Welfare Foundation Limited for its generous support. Professor Wang remarked that the donation reflects the shared values of dedication to the research and development of visual culture in the region, and will consolidate HKU’s vision of becoming " A world-leading university transforming humanity’s future," while also promoting research, internationalisation, and interdisciplinarity.

Professor David Pomfret remarked that amid the ongoing technological transformation of society, Hong Kong and HKU are well positioned to host debates that will generate new interdisciplinary research on the role of visual culture in the age of Ai. The newly established Centre within the School of Chinese will foster research across fields like film and television culture, trans-Asian visual culture, and digital humanities. In this way it will also showcase the special value of the humanities and their role in the University’s mission.