Executive Summary

The University is committed to the creation and dissemination of knowledge for the benefit of both the local community and humanity in general. It seeks to collaborate with individuals and organizations to fulfill its mission of successful community partnership and international cooperation.
"The University of Hong Kong" is a highly respected name, both locally and internationally. The University's academic and research achievements and its collaborative work with partners in the local community and overseas have won it a proud reputation. The accomplishments of the University's staff are frequently cited in the academic, professional, and public media.
The University must strive to maintain its reputation for excellence, intellectual integrity, and ethical standards in all its pursuits. We believe that the appropriate use of the name of the University will bring credit to all its members and to the institution itself. Conversely, improper use of the name will compromise public trust in the University.
The University has a legitimate and determined interest in protecting the proper use of its name (including the variant forms of its visual identity).
The University has therefore prepared a set of policies and guidelines on the use of its name and visual identity so as to ensure that they are used properly and accurately by members of the University and the public.
Members of the University and the public who wish to make reference to the University's name in any activity or manner of association are urged to refer to the council paper "Policies and Guidelines on the Use of the University's Name and Visual Identity". Naturally, the University's name will be used extensively and under different circumstances, and this set of general principles and guidelines does not pretend to cover all possible usages. If in any doubt, you are requested to seek advice from the Registrar of the University.

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