Reader's Digest Trusted Brands Award 2007

Reader's Digest Trusted Brands Survery 2007

HKU wins Platinum in this year's Reader's Digest Asia Trusted Brands Survey

The University of Hong Kong has received the Platinum award in this year's Reader's Digest Asia Trusted Brands Survey, in the category of universities in Hong Kong. The Award further testifies to the trust and confidence that the University inspires and the wide recognition of the quality and value of its teaching and research.

The Platinum Trusted Brand Award indicates that HKU had a score of more than three times that of our nearest competitor.

The Reader's Digest Trusted Brands Survey (previously known as Reader's Digest Superbrands) was launched in 1999 and has been carried out annually for the past eight years.

The Survey, conducted by Nielsen Media Research, is recognised as one of the most representative branding surveys in Asia, with respondents from right across the Asia Pacific region – including Taiwan, Hong Kong, the Philippines, Thailand, Malaysia, Singapore and India.

For more information about the awards, please go to
http://www.rdasiatrustedbrands.com/2007/2007main-home.html

	(Left) Vice-Chancellor Professor Lap-Chee Tsui announced this happy news at the 175th Congregation Dinner and showed to the guests the trophy which was just received from the award presentation ceremony held earlier in the evening. (Right) Deputy Vice-Chancellor Professor Richard Wong on behalf of the University received the Platinum Award from Ms Helen Pemberton, Director of The Nielsen Company.